<h1>Marketing strategy and tactics</h1>The term "marketing" as a process has an internal duality. Usually, the attention of marketing practitioners focuses more on the practical side of marketing.<h2>Strategy and tactics</h2>Marketing is a capacious concept. Marketing is presented simultaneously as:<br><b>Marketing - as principles and strategy,</b> describing the goals in the market that the company sets for itself and the rules of its market activity.<br><b>Marketing - as an activity,</b> marketing management for the practical implementation of the chosen strategy, based on the principles of market activity.<br>This duality of marketing is fixed in dividing it into:<br>"strategic" marketing;<br>"operational" marketing ("tactical" marketing)<br>A strategy is a direction of action or development of an enterprise.<br>The company's strategy is developed along several vectors: marketing, finance, personnel and business processes. The sum of these vectors is the resulting total vector of the company's development. What is a strategy - see the marketer's dictionary .<br>The marketing strategy is the market direction of the company, guided by which, the company expects to solve its marketing objectives, including specific strategies for target markets, marketing mix and level of marketing costs.<br> <br>Marketing as a concept is constantly changing and expanding to include new methods and tactics. By the way, now tools for email enrichment, such as <a target="_blank" http://getprospect.com/enrichmenthref="https://getprospect.com/enrichment">http://getprospect.com/enrichment</a>, have become very popular. Having received a large number of email addresses, a business can contact potential customers by sending them various commercial offers by email.<br> <br>Tactics (operational activities) are complex algorithms, simple actions and operational management that can lead to the solution of one or more specific tasks implemented within the framework of the strategy. The terms "tactics" and "strategy" are often confused: tactics are the actual means. The tactics are being implemented. The strategy is planned.<br>
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